Welcome! I am
Brooke Kong, UX Designer @ USC
Focused on amplifying diverse storytellers and fostering inclusive content through design.
Building What Matters
I am a UX Designer passionate about building inclusive, research-driven digital experiences. With a background in data analysis and visual storytelling, I’ve led high-impact design initiatives for organizations like Netflix, Adobe, and Snap Inc.
At the USC Annenberg Inclusion Initiative, I designed tools like The Inclusion List and created the Proof of Concept website to support equity in entertainment.
I also lead cross-functional teams of student researchers and creatives, building customized workflows to streamline data collection, design execution, and training. Whether guiding a 24-person team or shaping a user journey, I’m driven by impact, clarity, and collaboration.
PROJECT
Built a brand for a filmmaker accelerator program with USC, Cate Blanchett, and Netflix
Proof of Concept is an accelerator created to propel directors who bring forward the perspectives of women, trans, and non-binary communities.
PROJECT
Redesigned internal data pipeline: reduced processing time by 67%
AIIMDB is an internal tool that utilizes Directus to hold all data for the USC Annenberg Inclusion Initiative.
PROJECT
Led the brand and website redesign of the USC Annenberg Inclusion Initiative website
The Annenberg Inclusion Initiative website redesigned to better communicate timely updates and present research reports.
PROJECT
Increased engagement time by 45% on the first ever website analyzing diversity at the Academy Awards
In collaboration with Adobe, the organization decided to showcase research findings in an easily consumable website surrounding the Oscars.
PROJECT
Created a modern dating app centered around shared interests
Ace is a mobile dating application that seeks to save users time and finds the best matches by aligning interests and compatibility.
Let's Connect
Thank you for exploring my work. Whether leading research assistants to collect 50,000+ data points or designing inclusive platforms for partners like Netflix and Adobe, I approach every project with empathy and design thinking.
I’ve had the privilege of building workflows that empower students, streamline research, and elevate underrepresented voices in entertainment. I’m passionate about using design to drive meaningful impact.
If you’re working on something that intersects creativity, inclusion, and user experience—or just want to exchange ideas—I’d love to connect. Let’s build something great together!
