Generating 8.8 million views in 30 days by transforming data into captivating headlines and visuals for a popular Korean dating show on Netflix
Timeline
Dec 2023 - Feb 2025
My Roles
Designer and Data Analyst
Platform
Overview
Purpose
Singles Inferno Data was created to democratize data related to the Netflix show, producing insights about contestant popularity, screen time, and engagement accessible to fans.
The account provides data-driven storytelling to support headlines, spark conversations, and offer an analytical perspective on the show.
It aims to bring transparency to reality TV discussions by backing up fan debates with quantifiable metrics.
Importance
Many reality shows, including Single’s Inferno, are driven by audience engagement, but viewership and contestant popularity are often discussed without concrete data—this project fills that gap.
By tracking Instagram followers, screen time, and engagement metrics, Singles Inferno Data provides a more objective way to assess a contestant’s influence.
The project contributes to K-content visibility by helping international audiences understand which aspects of Single’s Inferno resonate most with viewers.
My Role
Data Collection & Methodology: Personally gathered and analyzed key metrics, including contestant Instagram follower growth, screen time distribution, and engagement trends, ensuring accuracy and reliability.
Methodology Transparency: Clearly documented and shared methodologies for data collection, allowing followers and media outlets to understand how insights were derived.
Visual & UI/UX Design: Designed captivating and easy-to-digest visuals, making complex data accessible and engaging for a broad audience.
Content Creation & Engagement: Crafted compelling data narratives that resonated with fans, leading to community discussions and increased visibility of Single’s Inferno in global entertainment spaces.
Impact
8.8m
Views in 30 days
392k
Average views per post
141k
Likes across Season 4
